Pepe Jeans London Opens Three Upgraded Bengaluru Stores in a Single Day

The new stores feature an extensive range of apparel for men, women and boys, combining Pepe Jeans’ denim heritage with contemporary everyday fashion. The collections include the brand’s signature denim, shirts, T-shirts and other clothing, alongside denim innovations such as the Shiruku and Powerflex ranges. The stores also offer a wider selection of casualwear designed for everyday dressing.

Commenting on the Bengaluru expansion, Rakesh Jallipally, CEO – Pepe Jeans London (India), said, “Bengaluru has always been an important market for us, and opening three stores in the city on the same day allowed us to create something much bigger than individual store launches. We wanted consumers to experience the Pepe Jeans spirit across the city, and the new upgraded look marks an important phase in improving customer experience while they shop for fashion. These stores strengthen our retail presence and give our consumers greater access to our denim, casualwear and everyday styles. As we continue to expand our retail network across India, Bengaluru is an important part of that journey.”

The three-store launch comes as Pepe Jeans London accelerates its retail expansion across the country. The brand currently operates more than 200 stores across India and plans to open another 100 stores over the next 18 months, aiming to strengthen its presence in both established and emerging markets.

With the simultaneous openings, Pepe Jeans London is continuing its focus on creating high-visibility retail experiences while expanding its physical store network. The Bengaluru expansion brings the brand’s global denim heritage and contemporary fashion collections closer to Indian consumers while reinforcing the city’s importance in its broader retail growth strategy.

Pepe Jeans London was founded on London’s iconic Portobello Road in 1973. More than 50 years later, the brand remains committed to its original mantra of creating the world’s most exciting denim-led fashion. London’s diversity and cultural mix continue to shape the brand’s identity and inspire its women’s, men’s and junior collections. Music, culture, fashion, London and denim remain central to the Pepe Jeans London brand.